Customer Insights & Technology

Such customer insights are when a business tries to understands not only the customer themselves but the trends in consumer behaviour that can be used to improve and enhance products or service on the market.

With technology businesses have been able to identify not only their target market but identify their perfect customer. This is done by tracking the internet movements of their target market which can be found & placing their products or service in line of the customers, in the hopes of driving traffic to the website but driving up sales. This can be done by using website analytics, knowing the traffic numbers, where this traffic is being generated and the patters of such traffic on the website, along with the conversion figures.

A tool that can assist with understanding the traffic numbers and trends in consumer behaviour in the online world include Google Trends & Analytics. These tools can clearly show the number of people on the website, from what device they are on the website, the number of searches for your website or words that relate to the website and how long possible customers are on the site for. This encourages businesses to identify the most popular means of viewing the website, the time spent on the website and the conversion rates.

Customer insights is widely available on social media such as Twitter and Youtube. YouTube is a video creating and sharing platform that allows creators of videos to share to the public in a wide variety of categories from gardening, beauty and toy reviews. Creators can use Google Trends to analyse their profiles & the videos that attract most videos and traffic. This can then assist them to make more videos that attract traffic to their YouTube Channel & increasing their income as videos can be monetised.

Similarly, how YouTube creators can analyse the traffic to their channel & from where is the traffic coming from as in the geographical area, time, date and gender on the viewers businesses can do the same.



Who wouldn’t want a personalised product made & targeted especially for them? But this personalised targeting of products and advertising comes at a price which is invaluable & that is information. Tracking of customers online behaviors can be easily tracked with cookies and having terms & conditions on the best app that users dont blink at but instantly accept. 

Just like anything in life, there are positives and negative about customer insights for the business and for the consumer. These need to be assessed and analysed, but for the possibility of conversion and then starting a conversation which results in the promotion of the product is priceless for a business. Its all swings & round-abouts in the digital business with personal information being tracked and used against the customer by targeting advertisements at them & businesses hoping that their analyse of such customer is correct and results in a purchase.

Customer insights can now be apart of the market and customer segmentation process when creating a business, selecting a new target market or introducing new products that can be used to find the perfect customer for the product or service on offer. It is vital that businesses now with the increase of technology understand the customer, their behaviour as a buyer and a online user.

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