Google Analytics & Business
In college, one of my modules is Digital Business and I have learnt about all things linked to business set up and how digital elements can be used to benefit the business to better understand customers and benefit customers in the long run. I am currently in the Google Analytics Academy, learning even more and working towards a certificate in Google Analytics. While learning about the digital platforms and models available to a business to acquire, retain and covert customers online I have also learnt more about Google. Not only is it the go-to place when you want to know ' is an avocado a fruit or a vegetable ' or how to fix something because you threw out the instruction manual all them years ago... Google offers services online for businesses to identify from where the traffic to their website is coming from, what devices they are accessing the website from, the times that they visited, if they purchased anything and when the exited the website. In order to acce...