Pace of Change & The Digital World
"Digital has transformed the market context for business and the pace of change is accelerating" Digital can be defined by Collins Dictionary (2017) as something "performed with the fingers." Since the invention of the electronic computers in the 1950's being followed by the internet in in the 1960's and the invention of smartphones in 1992 with IBM featuring personal digital assistant on a prototype. Mobile devices with personal digital assistant features followed with Nokia, Blackberry among others releasing their first smartphones. There were developments along the way and in 2007 the first iPhone was released along with the Galaxy smartphone range from Samsung in 2009. ( Snugg Academy, 2014). With time and introduction of the new smartphones, applications for such phones were created that allowed its users to play games, interact, connect and communicate. Change within the digital market has always been occurring and developments were being ...