Change & Technology

How does digital make it easier to acquire, convert and retain customers? In business it is important to acquire the right customers that will be attracted and convert them to be a 'window shopper' to getting them to press the ' confirm order and payment ' button and purchase the product or service being offered. When the business has completed the two above, they need to focus on how to keep that customer coming back and being a brand loyal buyer. Digital information can be used to attract customers, make a sale and build a loyal customer base. Acquiring customers can be done in a number of ways such as buying information such as data from the selected target market. With the correct information and means, advertising can be pointed in the right direction for the selected target market. If the selected target market is young students, aged 17-24, Facebook might be a place to advertise your business with 18% of people within that age group using the interne...

In the 21 st century it has become more common for businesses to have an online presence rather than a physical high street premises. Such websites like ETSY, Amazon and eBay have contributed to a rise in online businesses along with advances in technology that sees people purchasing through online merchants.  Websites mentioned above give the people the opportunity to sell goods online that they make & create or sell items they wish to sell forward to others. If a business has not moved to be 100% digital such as eBay or clothing stores such as MissGuided or PrettyLittleThing, it will require some digital aspect to keep up to date with current business trends. Having a social media presence to interact with customers and promote the business will have an effect and demonstrates some digital layer of the business. What is a digital edge?! Is where digital information and physical resources come together to create new value and revenue. This new value can be in re...

Evaluate the  Hype Cycle select a technology & discuss how it may be beneficial or harmful to society.  Above is the  Hype Cycle 2017  which illustrates and visually shows the development of technology currently in the pipelines, being researched, prototyped and tested for public release. There are four stages in the Hype Cycle, the innovation trigger, peak of inflated expectation, trough of disillusionment, slope of enlightenment and plateau of productivity. On that slope there are currently 32 types of technology innovation being researched, tested and prototyped. Such technologies on the Hype Cycle include digital twin, autonomous vehicles, cognitive computing, virtual assistant, commercial UAV’s, 4D printing, augmented reality, virtually reality and smart robots. Each once released to the public will have both positive and negative effects on society, some of which can be estimated. However, since such technologies have yet to be released ...

Trading company that operates in a digital products or services . Assess its business model and suggest how it has successfully differentiated itself from its competitors. As an active online shopper, with a  slight addiction  to eBay .  I use PayPal as a digital service to safely and securely complete transactions online. PayPal works as an online wallet as it allows me to link my debit card to my PayPal account and pay for items without having to manually insert my card details into the ‘payment’ section of a transaction. PayPal is a online fin-tech company that has uses for both personal and business transactions. Originally Confinity, the online payment service was set up and founded in 1998 by Luke Nosek, Max Levchin, Peter Theil and Ken Hower. In 1999 it then expanded to offer money transfer options to its users, according to Mercer 2015. In 2000, Confinity was merged with X.com an online banking website, owned by Elon Musk and then PayPal was f...