Change & Technology

In college, one of my modules is Digital Business and I have learnt about all things linked to business set up and how digital elements can be used to benefit the business to better understand customers and benefit customers in the long run. I am currently in the Google Analytics Academy, learning even more and working towards a certificate in Google Analytics.  While learning about the digital platforms and models available to a business to acquire, retain and covert customers online I have also learnt more about Google. Not only is it the go-to place when you want to know ' is an avocado a fruit or a vegetable ' or how to fix something because you threw out the instruction manual all them years ago... Google offers services online for businesses to identify from where the traffic to their website is coming from, what devices they are accessing the website from, the times that they visited, if they purchased anything and when the exited the website. In order to acce...

Supply Chain & Technology: The supply chain in a business is very important, it lays out the path for the product and how it will get from the farmer who grows the raw material to the end user and everything in between such as the processer, the manufacture, wholesaler and retailers who sell it to the customer. As with everything in life, problems can arise anywhere and for any reason. Problems in supply chain management can be massive as it deals with products & these products mean money. As Gordon Gekko said in Wall Street “CASH IS KING” and in business, products means money and money is cash. The hold up, loss or misplaced products along the supply chain can effect business is many ways which has an effect on the customer. In order to reduce the chance of lost, misplaced or held up stock there has been solutions that businesses have been using and utilising to benefit both the business and the customer. Such solutions involve RFID chips and e-supply in order to...

Such customer insights are when a business tries to understands not only the customer themselves but the trends in consumer behaviour that can be used to improve and enhance products or service on the market. With technology businesses have been able to identify not only their target market but identify their perfect customer. This is done by tracking the internet movements of their target market which can be found & placing their products or service in line of the customers, in the hopes of driving traffic to the website but driving up sales. This can be done by using website analytics, knowing the traffic numbers, where this traffic is being generated and the patters of such traffic on the website, along with the conversion figures. A tool that can assist with understanding the traffic numbers and trends in consumer behaviour in the online world include Google Trends & Analytics. These tools can clearly show the number of people on the website, from what device they ...

How does digital make it easier to acquire, convert and retain customers? In business it is important to acquire the right customers that will be attracted and convert them to be a 'window shopper' to getting them to press the ' confirm order and payment ' button and purchase the product or service being offered. When the business has completed the two above, they need to focus on how to keep that customer coming back and being a brand loyal buyer. Digital information can be used to attract customers, make a sale and build a loyal customer base. Acquiring customers can be done in a number of ways such as buying information such as data from the selected target market. With the correct information and means, advertising can be pointed in the right direction for the selected target market. If the selected target market is young students, aged 17-24, Facebook might be a place to advertise your business with 18% of people within that age group using the interne...

In the 21 st century it has become more common for businesses to have an online presence rather than a physical high street premises. Such websites like ETSY, Amazon and eBay have contributed to a rise in online businesses along with advances in technology that sees people purchasing through online merchants.  Websites mentioned above give the people the opportunity to sell goods online that they make & create or sell items they wish to sell forward to others. If a business has not moved to be 100% digital such as eBay or clothing stores such as MissGuided or PrettyLittleThing, it will require some digital aspect to keep up to date with current business trends. Having a social media presence to interact with customers and promote the business will have an effect and demonstrates some digital layer of the business. What is a digital edge?! Is where digital information and physical resources come together to create new value and revenue. This new value can be in re...

Evaluate the  Hype Cycle select a technology & discuss how it may be beneficial or harmful to society.  Above is the  Hype Cycle 2017  which illustrates and visually shows the development of technology currently in the pipelines, being researched, prototyped and tested for public release. There are four stages in the Hype Cycle, the innovation trigger, peak of inflated expectation, trough of disillusionment, slope of enlightenment and plateau of productivity. On that slope there are currently 32 types of technology innovation being researched, tested and prototyped. Such technologies on the Hype Cycle include digital twin, autonomous vehicles, cognitive computing, virtual assistant, commercial UAV’s, 4D printing, augmented reality, virtually reality and smart robots. Each once released to the public will have both positive and negative effects on society, some of which can be estimated. However, since such technologies have yet to be released ...