Change & Technology

Supply Chain & Technology: The supply chain in a business is very important, it lays out the path for the product and how it will get from the farmer who grows the raw material to the end user and everything in between such as the processer, the manufacture, wholesaler and retailers who sell it to the customer. As with everything in life, problems can arise anywhere and for any reason. Problems in supply chain management can be massive as it deals with products & these products mean money. As Gordon Gekko said in Wall Street “CASH IS KING” and in business, products means money and money is cash. The hold up, loss or misplaced products along the supply chain can effect business is many ways which has an effect on the customer. In order to reduce the chance of lost, misplaced or held up stock there has been solutions that businesses have been using and utilising to benefit both the business and the customer. Such solutions involve RFID chips and e-supply in order to...

Such customer insights are when a business tries to understands not only the customer themselves but the trends in consumer behaviour that can be used to improve and enhance products or service on the market. With technology businesses have been able to identify not only their target market but identify their perfect customer. This is done by tracking the internet movements of their target market which can be found & placing their products or service in line of the customers, in the hopes of driving traffic to the website but driving up sales. This can be done by using website analytics, knowing the traffic numbers, where this traffic is being generated and the patters of such traffic on the website, along with the conversion figures. A tool that can assist with understanding the traffic numbers and trends in consumer behaviour in the online world include Google Trends & Analytics. These tools can clearly show the number of people on the website, from what device they ...